Mrs. Beeton’s Ad of the Day

Gordon & Dilworth’s doesn’t appear to be in operation any longer, but I found the old ad at left, also from Gordon & Dilworth’s, at the British Library’s site: it rhapsodizes even more effusively about the glories of tomato catsup. “This is the popular national sauce of America,” it proclaims, and ads, “It is made but once a year, in Tomato Season, from whole Fresh Tomatoes,” which makes it sound more like a fine wine than what we today think of as the cheapest and tawdriest of sauces. Ah, well; familiarity breeds contempt, they do say.

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