Tag: persuasion

The Shatner effect

[podcast]https://edwardwillett.com/wp-content/upLoads//2011/05/The-Shatner-Effect.mp3[/podcast] We’d like to think that we’re extremely rational beings who, when listening to someone trying to convince us of something, cannot be influenced by such superficial things as the person’s appearance or the way he or she talks. We’d like to think that, but we’d be wrong, as any number of studies have shown …

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